Overview
UX Cabin redesigned Dream Book’s website and software application from the ground up to redefine the home planning, designing, and buying experience.
Objectives
• Increase the conversion rate for new account sign-ups
• Conduct a UX audit to identify areas of improvement
• Simplify the home customization process
Design
UX Cabin updated the visual language to be clear, fresh, and approachable.
Principles
• Strip away unnecessary elements to bring focus to the most important actions
• Utilize a softer color palette and illustrations to give the brand a more modern look and feel
Final Designs
UX Cabin conducted a full-scale UX and UI review of each product and feature to identify pain points and inconsistencies.
UX/UI Audit
UX Cabin conducted a full-scale UX and UI review of each product and feature to identify pain points and inconsistencies.
Rebranding
UX Cabin partnered with logo designer Jord Riekwel to create a new look that was modern and flexible. Many iterations were explored until dream book felt that we had landed on what best expressed their identity.
Improved Sign-up Workflow
The previous sign-up workflow consisted of up to 7 steps! UX Cabin introduced new login methods and reduced the total flor to just 3 steps.
Search
The search feature was really important to the dream book experience. Users could browse professionally designed rooms based on style or specific products.
Creating Your Dream Room
Giving users the ability to create and design their room was a core function that had to be intuitive without sacrificing customization. Users were able to select hundreds of items from the dream book database, which included an “auto-fill” feature that would populate any remaining selections.
Budgeting Tool
Any selected items and designs are displayed within the budgeting tool to ensure that users stay on budget!
Messaging
Now that a user’s dream house has been designed and is within budget, dream book was able to connect them with local professionals who could turn it into reality.
Model Homes
Dream book also integrates with national home builders to allow customers to make selections and choices online from the comfort of their home.
Final Results
A completely redesigned landing page and brand refresh that made dream book’s products modern, cohesive, and consistent.
