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5 Telltale Signs You Need a UX Designer

Let's face it, creating a product that people actually want to use is no easy feat. And that's where a UX Designer comes in. They're the superheroes of user experience, ensuring your product is intuitive, easy to navigate, and meets your target audience's needs. But when do you know it's time to bring a UX Designer (aka User Experience Designer) on board to give your product that much-needed boost?

by Seth Coelen

April 12, 2023

When Should You Bring on Your First UX Designer

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1. Your developers are designing things.

If your developers are designing AND coding all of the workflows that might be a bit of a red flag. Developers are great, but they can only do so much. And they think with a different part of their brain… if you know what I mean.

Developers are great at coding, but designing is a whole other ballgame and ux recruitment should be at the top of your to-do list.

Developers often focus more on the technical aspects of building it – not necessarily the end user's experience.
UX Designers have the knowledge and experience to create an intuitive interface that meets your users’ needs.

So if you have developers trying to design your product, it might be time to get a UX expert on board! They know what works and what doesn't, which can help make the whole process smoother. Plus, they can create something that looks great and will draw users in. It's a win-win situation!

2. Your customers keep asking, "How does this work?"

If your product is creating more questions than answers, it's an indication that your product's user experience (UX) could be more intuitive and user-friendly.

A confusing product can lead to:

Customer frustration
Decreased engagement
Lost customers

It's crucial to address these issues as soon as possible. Ultimately, if your product is so confusing even your mom can't figure it out, it's time to hire a UX Designer.

A User Experience Designer can help make sense of the madness with a UX audit and ensure your product has simple, clear navigation and helpful features. Just think – no more staring at a screen in confusion, wondering if you need to press that tiny 'X' button or not. Thanks to your UX expert, your customers will be able to move through your product with ease and confidence. Now that's what we call a superpower!

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3. Your bounce rate is higher than a trampoline park.

If people are bouncing off your website faster than they can say "where's the exit?" it's a clear indication that something is not quite right. A high bounce rate means that people quickly leave your website without engaging with it further. This could be due to several factors, but the most likely culprit is poor design.

People are more likely to stick around and explore your website if it is visually appealing and easy to navigate.

Its likely that visitors will quickly lose interest if your website is:

Confusing
Cluttered
Difficult to use

Take this as your sign that it's time to hire a UX expert, so they can make your product more engaging.

Your UX Designer will ensure your website pops with a clear layout, simple navigation, and intuitive design elements. So wave goodbye to those high bounce rates – because your customers won't be able to resist exploring the awesome user experience your Designer has created. Now that's what we call a job well done!

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4. Customer feedback is negative and harsh.

If customers are leaving comments like "this is the worst thing I've ever used" or "I'd rather poke my eyes out than use this again,” it's clear that there are significant issues with the user experience and usability of your product. To address these pesky issues and improve overall user experience, it's time to bring in a designer to make it more user-friendly.

Your UX expert can:

Help to identify and address the root causes of the negative feedback.
Will implement changes to make your product as easy and enjoyable as possible.

A UX Designer can turn frowns upside down and ensure that customers have a positive experience each time they interact with your product. With the right user experience in place, you can be sure that your customers won't be uttering angry words about your product anytime soon. Now that's what we call success!

5. Your product looks like it was designed in MS Paint.

If your design looks like a 5-year-old did it with a box of crayons and lacks a professional and polished appearance, it can be off-putting to potential customers and can negatively impact the overall perception of your product. Bring in a UX Designer to help improve the visual appeal of your product, making it more attractive to potential customers.

Your UX Designer will:

Have a knack for making your product look professional and polished.
Implement design elements that are visually appealing which adhere to industry standards and best practices so your customers can't keep their eyes off it.
Help implement design systems to make future updates easier than ever.

Plus, with an aesthetically pleasing design, you're more likely to get a great response from customers - because first impressions really do count! So don't underestimate the value of good design - it can mean the difference between success and failure for your product. Now that's what we call smart design!

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Ready to give your product a boost with a UX expert?

In short, hiring a UX expert will feel like you finally have a wizard to make your product magical. If any of the above signs are ringing true for you, it's time to bring the best UI UX Designers on board and watch your product soar to new heights of success!

A User Experience Designer will use their creative genius to work their magic and ensure your product stands out from the competition. Their skills and expertise can help elevate your product and give it a unique edge that customers won't be able to resist. So don't wait - get ready to unleash a world-class user experience with a wizard by your side! Now that's what we call innovation!

Don’t Have the Time to Hire, Train, and Integrate a New UX Designer?

UX Cabin can plug into your existing team and act as your UX experts! Whether you need a UI/UX audit, design sprint, design system, or you have some other fun and mysterious UX project, let's connect and talk about how our team can support your UX goals this year!

Get in touch

Need a bit more convincing that UX Cabin can help?

Check out our work on the Moen App Re-Design, where we combined three mobile apps into one, established a robust design system, and helped their global company drive results!